"I knew if this business was ever to get anywhere, if this business was ever to grow, it could
never do it by having to answer to someone unsympathetic to its possibilities, by having to
answer to someone with only one thought or interest, namely profits. For my idea of how to
make profits has differed greatly from those who generally control businesses such as ours. I
have blind faith in the policy that quality, tempered with good judgment and showmanship, will
win against all odds."—Walt Disney
The Mission: The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.
The Walt Disney Company, commonly known as Disney, is the world's largest media and entertainment conglomerate with assets encompassing media networks, studio entertainment, parks and resorts, and consumer products. The Walt Disney television and media network include the ABC television network, 10 broadcast stations and cable networks that include: ABC Family, Disney Channel, Toon Disney, and ESPN. The Walt Disney studio produces films through various lines such as Walt Disney Picture, Touchstone, Pixar, Marvel Entertainment, and most recently Lucasfilms. Walt Disney Parks and Resorts includes the operations of theme parks and resorts of 11 parks, 43 resorts and 4 cruise lines.
Disney was founded on October 16th, 1923, by Walt Disney and Roy O. Disney and was first known as the Disney Brothers Cartoon Studio, and established itself as a leader in the animation industry before then going into live-action film production, television and theme parks. The company became The Walt Disney Corporation in 1986, when it then expanded into a wider market including theater, radio, music, publishing, merchandising, and online media.
Walt Disney created a company where "magical moments" could happen for all his "guest". The Disney culture and brand has exceeded all original expectations through tight control over how the brand image is perceived. Disney has become one of the most recognized brand names in the world by the development of famous characters such as Mickey, Minnie, Goofy, Donald and Pluto, along with famous movies that have become timeless and classics all over the globe.
Disney's biggest asset to their firm is their ability to stay diversified. It is a conglomerate firm with a domination in both theme parks and the entertainment industry. Disney also has multiple opportunities to grow and increase their outsourcing and globalization, by expanding into Europe and Asia. It has great growth potential by expanding around the global and increasing their online presence.
Walt Disney Company's Products and Services:
Walt Disney has a wide variety and range of products and services under numerous divisions making it the largest media conglomerate in the world. It first began in 1923 when they specialized in short animation films. They found success by creating a brand of characters that became known around the world. With this brand power they later expanded into five main areas.
Disney Media Network: Is the reporting segment and the primary unit of The Walt Disney Corporation that contains the company's various networks and cable channels. They own ABC network along with cable television networks such as Disney Channel, ESPN, A&E Networks, and ABC Family. The revenue from this division of the company in the 2013 fiscal year was $20.356 billion.
Walt Disney Parks and Resorts: also one of The Walt Disney Corporations business segments. Founded in 1971 after the opening of Magic Kingdom at Walt Disney World in Florida. Disney now has 11 parks, 43