Advanced Export Marketing

Advanced Export Marketing


There are already many federal programs that assist exporters in various
ways including Progam for Export Market Development (P.E.M.D.), Canadian
International Development Association (C.I.D.A.) and Canadian Commercial
Corporations (C.C.C.). These programs help exporters secure and enhance access
for Canadian goods and services in world markets. They also strengthen Canada\'s
international marketing effectiveness and help promote awareness of export
markets and opportunities. These exporting programs also promote Canada\'s
economic, political, security and other interests, both bilaterally and through
international institutions. They advise the government on international
developments and on the international implications on the domestic policies.

There is alot of help out there for exporters but new programs should be
introduced and old programs should be updated. I will introduce a new program
where anybody can apply for help in exporting which will be called " A FOOT
AHEAD "(A.F.A.). A.F.A. will be fully examined and explained in the following
report and Iwill also show some very interesting improvements to the existing
government exporting program called P.E.M.D.


There are many problems facing Canadian companies in gaining export
competiveness. A.F.A. wants to reduce these problems and make it much easier
for the exporters to crack the foreign markets. These problems consist of:
1) Lack of market analysis
2) Lack of market strategy
3) Pricing problems - Labour
- Transportation cost
- Economics of scale
- Outdated manufacturing facilities
4) Distance from market (serviceability aspects)
5) Lack of management initiative
(no long range plans - lack of know how)
6) Subsidiary relations
(affects marketing and research and development)
7) Risk takers - lack of - (companies and banks)

A.F.A. knows these problems exist and wants to take care of them for the
exporter who may be to confused and/or unsure of themself to become involved in
foreign investment.

A.F.A. consists of 7 graduates from the Sir Sanford Fleming College
International Trade Program. Each of its staff are fully capable of helping any
exporter in the above problems. With the quality of education learned from the
profs at Fleming no solution is unatainable.

For each of the above problems, people will be assigned to fully understand
the exporters situation and apply there capabilities in helping them out. The
first employee, we will refer to him as Das Fut, will be responsible for finding
business\'s that look as though they are capable of creating a profit from
exporting there service or good that don\'t already do so. So instead of
companies coming to us, we will go looking for them to export. Das Fut will
obtain documents (balnce sheets and company profiles) and statistics on domestic
markets and if they look promissing he will then suggest back to headquarters
that these companies should export. Advantages of export include:

1) Increased sales
2) Higher profits
3) Lower unit costs of production
4) Greater utilization of plant capacity
5) Offset cycllical downturn. (economical and
6) Market dependence avoidance
7) Extended life of your products
8) New knowledge and experience

Our people at A.F.A. will assess the information given to us about the
company in question. If we all agree that the business will be successful in
exporting, the next step will be taken. Someone will be sent to foreign well
populated markets where people have money to spend to find out if there product
or service will sell. But before this step is taken the company will be
contacted. We will explain to them why we think there company will be
successful and how we can help them in exporting.

Since many powerful people know how successful S.S.F.C. International Trade
graduates usually become, we have had no problems in finding investors in A.F.A.
Our expensives may be a little out of hand but the return will be tremendous.

Our people will scour the world looking to find places to sell these
business\'s products. They will complete preliminary surveys and find out the
potential markets. Our people are aware of all foreiegn cultures and communicate
in a number of languages. Success is a given.

Once our field placement consultants send us the information necessary for
A.F.A. on the most successful country to export to we will continue to our next
step. Footing the bill. This is where the big bucks are made for A.F.A. and
the companies. A.F.A. tends to look at the business\'s that have great domestic
shares of the market but cannot penetrate foreign markets because of capital
problems. These business\'s may or may