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Business Plan: Progressive Consulting
What follows is a complete business plan for a hypothetical company. Please copy
or save to your disk and use as an example in developing your own business plan.
If you would like to read a series of articles jump to Web Marketing . For
additional business aids click on The Practical Tools of Consulting
1. 0 Executive Summary
Progressive Consulting will be formed as a consulting company specializing in
marketing of high technology products in international markets. Its founders are
former marketers of consulting services, personal computers, and market research,
all in international markets. They are founding Progressive Consulting to
formalize the consulting services they offer.
1. 2 Mission
Progressive Consulting offers high-tech manufacturers a reliable, high quality
alternative to inhouse resources for business development, market development,
and channel development on an international scale. A true alternative to in
house resources offers a very high level of practical experience, know how,
contacts, and confidentiality. Clients must know that working with Progrssive
Consulting is a more professional, less risky way to develop new areas even than
working completely in house with their own people. Progressive Consulting must
also be able to maintain financial balance, charging a high value for its
services, and delivering an even higher value to its clients. Initial focus will
be development in the European and Latin American markets, or for European
clients in the United States market.
1. 3 Keys to Success
•Excellence in fulfilling the promise completely confidential, reliable,
trustworthy expertise and information.
•Developing visibility to generate new business leads.
•Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and
market research published reports.
2. 0 Company Summary
Progressive Consulting is a new company providing high-level expertise in
international high-tech business development, channel development, distribution
strategies, and marketing of high tech products. It will focus initially on
providing two kinds of international triangles:
•Providing United States clients with development for European and Latin
•Providing European clients with development for the United States and Latin
As it grows it will take on people and consulting work in related markets, such
as the rest of Latin America, and the Far East, and similar markets. As it grows
it will look for additional leverage by taking brokerage positions and
representation positions to create percentage holdings in product results.
2. 1 Company Ownership
Progressive Consulting will be created as a California C corporation based in
Los Angeles County, owned by its principal investors and principal operators. As
of this writing it has not been chartered yet and is still considering
alternatives of legal formation.
2. 2 Startup Summary
Total start up expense (including legal costs, logo design, stationery and
related expenses) come to $73,000. Start up assets required include $3,000 in
short term assets (office furniture, etc.) and $1,000,000 in initial cash to
handle the first few months of consulting operations as sales and accounts
receivable play through the cash flow. The details are included in the table.
Start-up Plan _______________________________ Start-up Expenses Legal
$1,000 Stationery etc. $3,000 Brochures
$5,000 Consultants $5,000
Insurance $350 Expensed equipment $3,000
Other $1,000 _______________________________ Total
Start-up Expense $18,350
Start-up Assets Needed Cash requirements $25,000 Start-up
inventory $0 Other Short-term Assets $7,000 Total
Short-term Assets $32,000 Long-term Assets WORD
DOCUMENT HAS NO NUMBER HERE Capital Assets $0 ______________
_________________ Total Assets $32,000
Total Startup Requirements: $50,350 Left to finance: $0
Start-up Funding Plan
Investment Investor 1 $20,000 Investor 2
$20,000 Other $10,000 Total investment
Short-term borrowing Unpaid expenses $5,000 Short-term
loans $0 Interest-free short-term loans $0 Subtotal Short-term
Borrowing $5,000 Long-term Borrowing $0 Total Borrowing
Loss at start-up ($23,000) Total Equity $27,000
Total Debt and Equity $32,000
2. 3 Company Services
Progressive offers expertise in channel distribution, channel development, and
market development, sold and packaged in various ways that allow clients to
choose their preferred relationship: these include retainer consulting
relationships, project based consulting, relationship and alliance brokering,
sales representation and market representation, project-based market research,
published market research, and information forum events.
2. 4 Company locations and facilities
The initial office will be established in A quality office space in the Los
Angeles County " Dearborn Valley" area of California, the heart of the U.S. high
3. 0 Services
Progressive offers the expertise a high-technology company needs to develop new
product distribution and new market segments in new markets. This can be taken
as high-level retainer consulting, market research reports, or project-based
3. 1 Service Description
1. Retainer consulting: we represent a client company as an extension of its
business development and market development functions. This begins with complete
understanding of the client company\'s situation, objectives, and constraints. We
then represent the client company quietly and confidentially,
sifting through new market developments and new opportunities as is appropriate
to the client, representing the client in initial talks with possible allies,
vendors, and channels.
2. Project consulting: Proposed
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